[29:52] So much focus is put on the content of our speeches, presentations or even written material but often forgotten is the importance of the title and how it can make or break that work. In this episode Greg speaks with Lesley Stephenson will enlighten us with what a good title is and why it’s important that you pay attention to it when you create your content. She'll also share some tips on how to go about creating that fitting title and things to avoid along the way.
Lesley's article Titles That Talk: Short, clear, and compelling speech titles make a strong statement is featured in the April 2021 issue of the Toastmaster Magazine.
You can also read about Lesley's humanitarian journey, The Paths Less Traveled: Three global humanitarians speak out and lead in service of the greater good in the February 2019 Toastmaster Magazine.
Lesley Stephenson is an international keynote speaker and corporate communications coach and humanitarian based in Switzerland. She's a Distinguished Toastmaster, a member for 16 years and belongs to two Swiss corporate Toastmasters clubs: Google Zürich Toastmasters and the UBS Rhetoric Club Opfikon. She has also placed twice in the semifinals of the Toastmasters International Speech Contest.
You can reach Lesley at LesleyStephenson.com or by e-mail, info "at" lesleystephenson.com.
